The colour scheme for NME is red, white and black. This is a
typical colour scheme for a rock/pop magazine as the colours reflect the mood
of the music that the magazine is about. For example, red connotes danger,
black connotes death, power and mystery however white connotes purity which
could represent the pop section of the magazine. The red on the NME front cover
looks like the colour of blood, this reflects the interests of the demograpic,
which will draw their interest into the magazine.
The main image is of Lily Allen, she is a pop star who is
controversial her clothing choices show that she isn’t a typical pop star. Her
make-up isn’t commercially ‘pretty’ which shows she is breaking the boundaries
of the stereotypical pop artist. In the picture she sarcastic, this ties in
with the anchorage beside her picture ‘I can’t keep on living like this, it’s
doing my head in’ this shows that she isn’t afraid to tell the world about her
problems and that she has an attitude to go with it. It also suggests that she
is about to make a drastic change in her life, which would encourage her fans
to buy the magazine as they would be able to read about what Lily doesn’t like
about her life, and what she is going to do to change it, in her own words. The image was taken from a photo shoot in a
studio; the image was taken against a white background so there is nothing
distracting the demographic from Lily, who is going to be the main article in
the magazine. The image was taken from a medium-close up which allows Lily’s
face and clothing to be seen in acceptable sharpness. Lily is looking directly
into the camera lens which is known to encourage people to buy the product, it
also makes the cover feel more intimate because it’ll make the reader feel like
Lilly is talking directly to them.
The puff is useful to the front cover as without it there is
limited information about what articles will be in the magazine. The puff
stands out even though it is at the bottom of the magazine as the red contrasts
on the white background of the main image.
The contents page has a basic layout which is easy to read
due to the continuous colour scheme. The layout also makes the articles easy to
find as the page numbers are easy to see due to the larger red font, this would
give the reader easy access to the articles that they wish to read. The
subheadings and articles are easy to distinguish because of their contrasting
colours. The main article is made obvious to readers because it takes up the
majority of the page, the introduction of the article is written in a larger
font than the rest of the page so the readers attention will be drawn to it as
soon as they turn the page, this would encourage the reader to continue reading
the article as they have already read part of it.
The double page spread features many of the typical features
of a double page spread, for example the large headline is eye catching and
would draw the readers’ attention towards it instantly. The headline is a pull
quote from the interview that Lily gave to the magazine which would appeal to
the demographic and would make them want to find out more about why she said
that. The image on the left of the double page spread is of Lily leaning
forward towards and looking straight into the camera, this makes the interview
feel intimate as if Lily is again confiding in the reader. Lily also has her
hands on her hips and is looking blankly into the camera which replicates the
attitude that she is known to have. The layout is basic which makes it easy to
distinguish between the interview and headline. The background is white which
ensures that the readers will focus on the large image and interview. The
interview, image and headline also continue on with the colour scheme which is
seen throughout the magazine.
NME is published by IPC Media and is the longest published
and most respected music weekly in the World, reaching to over 1.1 million
readers a week. NME’s demographic is 66% male and 34% female who are all
between the ages of 15-34 therefore the language that they use in their
magazine has to be of an acceptable level to satisfy all of their readers. IPC
has more than 60 media brands, which means they have a product that will
interest the majority of people. IPC engage with 26 million UK readers (almost
two thirds of UK women and 42% of UK males.) IPC’s websites are viewed over 25
million times each month.
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